Co-Create a Product Line
Influencers can collaborate with brands to co-create a product line that merges the brand’s expertise with the influencer’s unique style and audience appeal. This partnership allows influencers to leave their mark on the products while giving brands access to the influencer’s fanbase.
For instance, fashion influencer Chiara Ferragni teamed up with Lancome to develop a limited-edition makeup collection, which quickly sold out thanks to her massive following.
Host a Branded Event or Webinar
Influencers can organize branded events or webinars that offer value to their audience while showcasing the brand’s products or services. These events can range from cooking classes with a kitchenware brand to fitness sessions with a sportswear company.
For example, fitness influencer Kayla Itsines partnered with Sweat to host a series of sold-out workout events worldwide, giving fans the opportunity to train with her in person.
Create Exclusive Content for the Brand
Influencers can produce exclusive content for the brand’s channels, such as behind-the-scenes videos, tutorials, or interviews. This content provides the brand’s audience with a unique glimpse into the influencer’s life and creative process.
Beauty influencer Huda Kattan collaborated with Sephora to create exclusive makeup tutorials for their YouTube channel, driving significant views and engagement.
Take Over the Brand’s Social Media
Influencers can take over a brand’s social media accounts for a day, offering their unique perspective and engaging with the brand’s audience. This allows the brand to leverage the influencer’s voice and style.
Outdoor gear brand The North Face partnered with adventure influencer Cory Richards to take over their Instagram Stories, sharing his experiences using their products during an expedition.
Develop a Branded Hashtag Challenge
Influencers can encourage their followers to participate in a branded hashtag challenge, generating user-generated content that features the brand’s products or services. This approach helps the brand reach a broader audience and boost engagement.
Skincare brand Cetaphil partnered with influencers to launch the #CetaphilChallenge on TikTok, inviting users to share their skincare routines using the brand’s products.
These examples illustrate the numerous creative ways influencers can collaborate with brands. The key is to find opportunities that align with both the brand’s and the influencer’s values, providing value to their shared audience.
